This P-Talk highlights the instrumental role of SMEs in economic growth and development. Well-established SMEs can foster employment generation opportunities and contribute to national development. SMEs need to adopt productive, innovative approaches to remain competitive in the changed global setting due to the new normal.

Dr. Sadaf Zahoor, Associate Professor, University of Engineering and Technology, Pakistan, leads the talk with moderator Michael Tan, Chief Executive Officer, Singapore Productivity Centre, focusing on the importance of adaptation, requirements, and success factors of new-normal SMEs for fully utilizing their potential to improve competitiveness and generate profits.

Please click here to watch.

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For any inquiries, please write to: p-talk@apo-tokyo.org.