The China Productivity Center (CPC) and APO Secretariat organized an online Training Course on Gamification and Game Design for Customers and Employee Engagement from 18–21 June 2024. The objective was to understand gamification concepts and applications for customer and employee engagement; learn about game design elements, tools, and techniques for designing and implementing effective gamification strategies; and gain an overview of technology’s role in enabling and supporting gamification, including an introduction to relevant platforms.

Thirty-nine participants from nine APO member economies enhanced their understanding on gamification and its applications for customer and employee engagement as well as education. Participants confirmed its importance and requested more training opportunities on this topic.