The COVID-19 pandemic has caused disruptions and damaged the global economy. SMEs are being hit particularly hard since many have limited resources and the prolonged pandemic threatens their cash flows and survival.

In this P-Talk, Toyoaki Tsuboi, Representative of Mirakei will share the changing environment of SMEs in Japan and business transformation, particularly from a marketing perspective, introduce companies that are turning challenges into opportunities, and give his views on how SMEs can thrive in the new normal.

For questions, please write to: apo-elearning@apo-tokyo.org.

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