Philip Kotler once said, “Marketing is not simply a sales promotion tool. Rather, it should be used by corporations as a business strategy to fulfill their social responsibility.” As a world marketing guru, he will share insights on the importance of innovation through case studies.

This APO Productivity Talk explores how innovation can create benefit for enterprises of all sizes.

Click here to watch. Use this same link to view the video during or after the live session, whenever it’s convenient for you.

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