Discovering a New Horizon in the Bus Tour Industry through Digitalization

Welcome to the Gemba video series of the Asian Productivity Organization. In Japanese, “gemba” literally means “actual place” but generally refers to a specific site where work is carried out. These videos show good practices at production sites in Japan. The theme of this video is “Discovering a New Horizon in the Bus Tour Industry through Digitalization.” It features a community-based bus company in Japan pioneering the online bus tour business with the use of virtual technologies and ICT features. Its experience shows the potential for new business for tourism companies looking for breakthroughs to contribute to regional revitalization.

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