Multicountry Observational Study Mission on Service Innovation

Cultivating a culture of innovation is a key to enhancing productivity. It is essential for businesses to contribute new value to consumers, users, and society in changing market conditions. Agility in response to the pandemic, introducing digitalization, and reshaping business models for sustainability all contribute to a culture of innovation. Innovation requires a holistic mindset in tackling environmental concerns, sustainability, and social well-being.

One way to nurture the culture of innovation is through adopting design thinking approaches, which is a holistic, intuitive, and customer-focused problem-solving approaches to maximize impact and profit for shareholders, according to the McKinsey report in 2023. An article in the Harvard Business Review in 2023 highlighted design thinking as a way to generate broad commitment to change by involving customers and other stakeholders in problems and solutions. Another approach is developing national policies to encourage open innovations,
emphasizing investment in startups.

Understanding these driving forces for enhancing creativity and employee engagement can result in more resilient business models. This study mission will examine methodologies to create an innovation culture by focusing on design thinking approaches and design-driven company culture.

For more details please click on PN.