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The agrifood sector generates diverse sets of big data across food supply chains, and technologies enable their integration. Digital innovations can transform these systems across the rural–urban continuum (FAO, 2023). On the production side, this includes data on climate, soil, and crop yields. In logistics, transport, and distribution. Market, sales, and pricing data are generated on the retail side. Integrating these data streams enhances supply chain management, making it more efficient and cost-effective and allowing better planning of farm operations to ensure quality while maximizing efficiency and profitability. It also supports improved performance in food manufacturing, distribution, and retail sectors.
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