Training Course on Tourism 4.0 for Inclusive, Productive Rural Development

Industry 4.0 has driven digital transformation across sectors, including tourism. Tourism 4.0 emerged from integrating technologies such as AI, robotics, the IoT, and big data into tourism, enabling digitalization and automation in areas like personalized marketing, smart destination management, and AR experiences, aiming to create a more connected, immersive, sustainable tourism experience (ADB, 2023).

Many rural regions in APO members face economic stagnation, outmigration, and environmental challenges. Tourism remains a key driver of rural development, and leveraging Tourism 4.0 can boost productivity, enhance competitiveness, and foster sustainable, inclusive growth.

Thailand, a leading tourism hub, advances digitalized, sustainable, inclusive tourism through its “Thailand 4.0” policy and the Third National Tourism Development Plan (2023–27). This project will equip participants with knowledge of Tourism 4.0 technologies, tools, policies, and strategies for effective implementation in their local contexts.

For more details please click on PN.