Workshop on Digital Communications Strategy for the Public Sector

Creating a digital strategy for the public sector involves more than just utilizing new technology. It requires changing how governments function and engage with their constituents through the development of more responsive, transparent, effective public services that satisfy the demands of the digital era.

The Harvard Business Review reported in 2022 that the rise of social media and other digital communication channels have had a major impact on how public-sector organizations engage with citizens. The pandemic also accelerated the need to introduce new digital tools for inclusive engagement with communities in policymaking. Communication is now fragmented, and organizations must employ strategic approaches to take advantage of new opportunities for outreach. Digital communications can be utilized to achieve open collaboration, communication, and transparency in public engagement.