Inspired by the One Village, One Product (OVOP) movement in Japan, the Thai government has been promoting local industry through the manufacturing of attractive specialty products based on the abundant native culture, tradition, and nature. This campaign is called the One Tambon, One Product (OTOP) movement in Thailand because the target area is the administrative unit called a tambon, the equivalent of village or town in English. The objective of the OTOP movement is to allow people living in communities to use their skills in manufacturing products while the government and the private sector assist in developing the products and exploring the markets to create jobs and income while strengthening communities.